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15 mars 2017

Les petites entreprises sont complètement dépassées par le digital : et toi ?

Les PME et le digital

Aujourd’hui je souhaitais tout simplement partager une vidéo de Manuel Diaz (créateur d’une grande agence web internationale) que je trouve très parlante, au sujet de la réaction et de l’implication des petites entreprises par rapport au digital.

A l’heure où tout le monde ou presque utilise internet et les réseaux sociaux, il y a encore de trop nombreuses entreprises qui ne sont pas présentes sur ces canaux ou qui ne savent pas les utiliser d’une bonne manière. Manque de temps, d’argent, de compétences ? La vidéo aborde certaines difficultés  des entreprises face au digital, mais montre surtout l’enjeu : si tu n’es pas présent correctement sur internet, d’autres le seront et se développeront à ta place. Je te laisse regarder la vidéo …

Tu as peut-être trouvé certains termes un peu technique mais ce qu’il faut retenir, c’est que :

  • Les petites entreprises françaises (et la Polynésie est sur le même modèle : seulement 14 % des entreprises ont un site web) sont très en retard pour se faire connaître et vendre grâce au digital
  • C’est un moyen de te démarquer si tu réagis vite parce qu’il y a une grande place à prendre pour faire la différence avec tes concurrents

Alors pour ne pas passer à côté de ce changement :

  • Ne remet pas à plus tard
  • Continue à apprendre sur les outils du web
  • Fais-toi accompagner pour comprendre le fonctionnement et utiliser ce qui correspond vraiment à ton business et à tes clients
  • Regarde ce que font les autres entreprises dans le monde pour t’en inspirer et ne pas être à la traîne

Et tout ça, c’est le cœur de métier de Mon Web Partenaire qui peut t’accompagner dans ta transformation digitale. Je partage de nombreux articles sur le sujet sur mon blog et sur ma page Facebook, mais je peux aussi t’aider de manière plus individuelle en fonction de tes besoins. Tes clients sont sur le web, tes concurrents s’y développent, et toi, que vas-tu faire ?

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